From TV sets to ad sets.

I spent years producing reality television for major networks, working on shows like Deadliest Catch, Ice Road Truckers, Storage Wars, and Swamp People. I learned how to tell stories that hold attention, build emotional connection, and move people to act.

In 2018, I took those skills into performance marketing. Since then, I've managed over $30M in ad spend and built content selling systems for brands across education, e-commerce, DTC, coaching, health, and finance.